I recently posted about the latest deal from the team over at appsumo, giving you a chance to grab one years free access to the awesome new online image editor snappa. Another mail from the very same team pointed me in the direction of yet another new (to me) social media (semi) automation tool – Promo Republic.
I do understand the need and demand for social media automation, but I am surprised with the amount of new tools and services that continue to hit the market – specially in that many of them seemingly focus on very similar features. I guess everyone is hooked on this business model, after seeing the successful journey buffer is on.
Buffer, hootsuite, jarvis, agora pulse, social oomph, every post, sprout social, tweepi. socedo, socialflow, and on and on… There is an endless stream of new tools to help you with social media automation. I have played around with a bunch of them, including buffer, buzzbundle, meetedgar, and a couple of other ones, but I always end up going back to my trusted tweetbot (which is basically just a nice twitter skin – no automation here).
I do agree there are some advantages to social media automation but I think in the end it really comes down to quality vs. quantity – you can do more of the latter with automation tools but you lose out on the quality.