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What happens when you combine superior craftsmanship with simplicity? A sleek, minimalist watch wearable for any and all occasions. Introducing the SoHo Minimalist by Newton, a project conceived in New York for those seeking that sense of luxury without all the cost.

Available in five color combinations, the SoHo Minimalist offers appealing variety to anyone in the market for a low-profile, withstanding timepiece. These watches are designed to be unisex in nature and are even offered in an 18 karat gold casing option named the “West Broadway.” Every watch is securely constructed with super scratch resistant sapphire crystal glass, encased in durable stainless steel, and seamlessly strapped to a fine Italian leather wristband.

If you decide to purchase multiple SoHos, you can easily snap the wristbands off and exchange them between watches to create your own design scheme. Aside from being well-built, the Minimalist is water resistant up to 50 meters deep or 5ATM. This watch is built to last and prosper on your wrist, and for a price tag currently starting at $89, this is certainly a value in the world of quality timepieces.

Modern watches with style and affordability are hard to come by. Newton is challenging the designer watch market head-on with their minimalist-durability approach, and it just might work